Top eCommerce Posts for November 2012

Here are some of the top posts/blogs that I found of interest this month.

The Procrastinators Guide to Prepping Your Ecommerce Store For the Holidays – The Official Lexiconn Blog

Lots of valid points and a good reminder to view your site in all popular browsers and place a complete order.

Failed IPN notifications from PayPal – ShopSite Knowledgebase

Not a blog entry and this was originally posted in September but if you use PayPal Standard or Express you should read this information, especially if you have received failed IPN email messages from PayPal.

Mobile Devices Capture Increasing Share of Holiday Shopping – Practical eCommerce

Mobile comprises both smartphones and tablets and depending on the source, mobile shopping this season has doubled.  A good reminder to turn on ShopSite’s mobile support in your Manager and Pro store.

5 Ways Negative Reviews Are Good For Business – Small Business Trends

Thoughts on how you can take a negative business review and use it to improve you business or validate the good reviews that you do have.

Using Product Reviews in ShopSite – ShopSite Newsletter

Speaking of reviews, here’s a brief reminder of the usefulness of product reviews.

 

Shopping Cart Alerts Can Save Sales

I live in Utah, which has a desert climate.  This summer there have been a number of wildfires near my home due to an ongoing drought.  On dry, windy days, the weather app on my phone will display an alert for any fire dangers in my area.  It is quite useful to receive warnings about potential problems.

ShopSite Pro also has the ability to send and display alerts.  Beginning with v11 sp2 you can receive alerts regarding shipping (e.g. USPS, UPS, FedEx), payments (PayPal, Google, Amazon, Authorize.Net, etc.), or taxes (AvaTax).

Instead of relying on a shopper to report a potential problem with a 3rd party service, you can immediately be notified of an issue.  The most serious issues are those that prevent an order from going through.  Typically, on a previously functioning system this occurs when a merchant changes their password on the 3rd party service without updating the configuration in the shopping cart.  Receiving a timely alert regarding the problem allows the merchant to quickly address the issue before other shoppers encounter the problem.

ShopSite can optionally send an email notification, and will track and display alerts in the Merchant Alerts module of the dashboard, as illustrated below.

Clicking on the alert link for detailed information displays the following:

I’ve highlighted in yellow the error message, which indicates that the account for AvaTax could not be authenticated with AvaTax’s servers.  After correcting the AvaTax account information, the shopping session that was having problems went through, as indicated by the section underlined in red.

To configure alerts in ShopSite Pro go to Commerce Setup and then to Alerts.  From the Configure button you’ll have the following options:

When viewing the list of alerts, you can indicate: how many alerts to display on a page, whether or not you want to be emailed about alerts, and which specific alerts you want to receive (e.g. Shipping, Payment, etc.)  You can even customize the e-mail alert subject line.

Most stores that are set up correctly will function without any problem.  But, when a change occurs that causes checkout problems (metaphorical fires, as it were), it is essential to know of the issues as fast as possible – it can help save sales that would otherwise have been abandoned.

 

 

Add Product Reviews To Your Store

There are only two things I needed to learn about user-generated Product Reviews to sell me on their importance – first,  they increase sales and second, they can increase your ranking in search engines.  We’ve all seen user-generated product reviews; most major sites have them.  You’ll typically see a 1 to 5 star summary followed by the key reviews and/or most recent reviews.  It turns out that even negative reviews can sell a product.  If the ratio of positive to negative is fairly large, then the negative reviews tend to legitimize the positive reviews.  In some cases, the features that one reviewer did not like or need may be exactly what another shopper is looking for.

The other benefit of implementing user-generated product reviews is for SEO (Search Engine Optimization).  Search engines love fresh and unique content.  A good, user written product review is much more relevant to search engines than the same boiler plate manufacturer’s description that is copied and used on every other site selling the same product.

If you are using ShopSite Pro v11 sp2 it is easy to enable Shopper Product Reviews.  Go to Merchandising, then to Product Reviews, and click the Configure button.

 

 

If you set the Enable Reviews checkbox, you now have product reviews on your ShopSite More Info pages (i.e. product details page.)  If you have a custom template, see How to Add Product Reviews to Your Template.

There are a number of Review settings you can tweak such as whether a shopper needs to have purchased the product before they can review it, do you (the merchant) need to approve the review before it is posted, how soon after a product is purchased should an email be sent to remind a customer to complete a review, and so forth.

Here’s what a More Info page with Product Reviews enabled looks like:

 Sample Product Reviews Page

Reviews can be a powerful feature and you may even find out that your frequent customers love being able to share their opinions!

 

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