How AI is exposing the BS economy – Fast Company
The recent MIT report noted that while AI pilots with tools like ChatGPT and Copilot were improving individual productivity, vanishingly few were contributing to P&L improvement.

Who at Your Company Will Buyer Personas Most Benefit? – Growth Hackers
This blog post will discuss the benefits of having different people within your organization create and use buyer personas.

Accenture CEO Julie Sweet says there’s one thing you should never do if you get offered a big job you don’t feel ready for – Fortune
Being confident in the workplace is something that extends beyond just being offered a job—it’s something that is needed every day from all workers.

From Instagram to TikTok – The Gen Z is the Social Media Savvy Generation – Growth Hackers
Any brand that aims to reach Gen Z must learn its ways, especially with constant social media use.

Know Your Customers’ “Jobs to Be Done” – Harvard Business Review
From the outside, it looks as if companies have mastered a precise, scientific process. But for most of them, innovation is still painfully hit-or-miss.

3 Cognitive Habits of People Who Get Things Done – Inc.
In short, accountable people get clarity in what they’re supposed to do, execute tasks deliberately and intentionally, and learn from the outcomes they produce, whether good or bad.

How to Build an AI-Driven Company Culture – Entrepreneur
The question isn’t whether your company will adopt AI, but how.

Why Proving Value Should Come Long Before Hypergrowth – Inc.
If there’s one piece of advice I could give to early-stage founders chasing success, it’s this: Nail it before you scale it.

3 Steps to Build an Effective Paid Advertising Funnel – Growth Hackers
If you find yourself hesitating over any of your digital marketing aspects, then it’s time to rethink your marketing strategies.