Protect Your Email Passwords

Recently I went on a cruise with my wife and her siblings and had a great time.  Near the end of the cruise, one of her sisters mentioned that their e-mail account had been hacked.  Being in the computer industry, this announcement caught my interest and I attempted to learn how this had happened.  Apparently, just before she left their hotel to board the ship, she checked her e-mail from a public computer.  Two days later, while in the middle of the cruise and not reachable via cell phone or e-mail, this message was sent from her account:

Subject:            I need your help
Hi,
   Sorry to disturb with this email but I’m out of the country in Madrid Spain and I found myself in a
situation which I really need to take care of now. Can I get a loan of $1000? I will explain better and
refund the money to you immediately I get back. Please email back as soon as you get this and please
keep this between us.
 Thanks,

Apparently, some keylogging spyware was on the hotel’s public computer, which then relayed the login info to another party.  They then logged in as her and immediately changed her password, then sent the above e-mail to all of her contacts.  Not only was someone now impersonating her and asking for money, but she was also locked out of her own e-mail account!

Those of us that are savvy would never use a public computer to log into any account with our regular password.  It is just too risky.  It would be like entering your PIN at an ATM machine while strangers looked over your shoulder!

With the proliferation of cellphones and personal tablet computers, you should only use your own devices to log on to any system.  The frustrating part of what happened to her was that she could have used the public computer if she had registered her mobile number with Hotmail.  Hotmail has a sign on option to text you a one-time password for use in precisely this kind of situation.  In fact, all major e-mail providers have security options that take advantage of cell phones.

I used to think that the e-mail accounts that I occasionally use did not need super secure passwords and alternate security mechanisms set up.  But that naïve thought was removed when it was pointed out that when you forget a password to, say, your backing account, you can click the link to send a temporary password to the e-mail account they have on file.  If that e-mail account is compromised, someone else can now get into other accounts.

And what is your backup for your e-mail account password?  Often it is sending the temporary password to yet another (less secure perhaps) e-mail account!  So take the few minutes it takes to set up your accounts with more security.  It is much better to do this than trying to recover a hacked account or your reputation.  And whether you are logging into e-mail, Facebook, or your ShopSite store, only do it from your own trusted devices.

Here are some links for best practices for some of the major accounts that people use:

Hotmail: http://maketecheasier.com/4-best-practices-to-secure-your-hotmail-account/2011/06/07

Gmail: http://nakedsecurity.sophos.com/2011/06/02/how-to-stop-your-gmail-account-being-hacked/

Yahoo: http://www.ymailblog.com/blog/2011/12/yahoo-introduces-stronger-user-authentication-%E2%80%93-second-sign-in-verification/

Facebook: http://www.itworld.com/it-managementstrategy/239973/how-keep-your-facebook-account-being-hacked-really

As for my sister-in-law, I don’t believe that any of her contacts fell for the scam since 1) anyone that knew about the vacation knew she was going to Cozumel, Mexico (not Madrid, Spain) and 2) this same thing had previously happened with her Facebook account!  Yes, she previously had another account hacked, and one of her relatives did attempt to send money to those posing as her.  Luckily, they were able to cancel the fund transfer before it was too late.

Is It Time For A Google+ Page?

Recently, Google decided it was time to open up Google+ to business pages.  So, is it time to create and maintain a Google+ business page similar to what you are now doing with your Facebook Fan page?

In October, Google+ crossed 40 million users.  While that is a large number, it is much less than Facebook’s 800 million users.  That being said, Google is growing and with the leading smartphone OS – Android – you can be sure that Google will take advantage of its mobile market share to push Google+ as much as possible.

My impression has been that techie folks, early adopters, and those with privacy concerns use Google+.   Personal experience with social media shows that I have many more friends and way more news feeds on Facebook than on Google+.  Likewise, there is no comparison between the numbers of fans on ShopSite’s Facebook page versus our Google+ page.  Of course, some of this is to be expected, since we have been on Facebook much longer than on Google+.

In addition to my own experience, data from others seems to bear out similar results.  For example, Search Engine Journal reports that most Google+ users are male, ages 24-25, and that tech-savvy places like India are growing in usage.  Of the 40 million users, only 17% were frequent users.

Personally, I don’t think it hurts to have a Google+ business or product page.  You can easily post to it when you post to your Facebook page. (You do have a Facebook page, right?  See Unlike FIFA You Should Use Technology) If you market technology, especially to twenty-something males, Google + becomes another important channel you can use.

Facebook is clearly the 800 pound gorilla.  But, because social networking is so lucrative, you can be sure that Google will keep trying to get a piece of that pie.  Besides Android, Google has many other properties that it will leverage to make Google+ appealing.  You can easily post your Picasa photos to Google+ as well as from your Android smartphone.  No doubt there will be further integrations with Search, YouTube, Chrome, and other properties.  Even if it’s not a replacement for Facebook, Google+ is another useful channel that should not be overlooked.

 

Place Dynamic Products In Your Blog

If you blog or have a web site where content is not published by ShopSite, then you’ve probably used ShopSite’s OrderAnywhere feature to put order buttons and product info on your site.  With OrderAnywhere, you select in ShopSite the product you want to add to an external site and then ShopSite gives you the HTML code to paste into your content management system (CMS) or blog.

For example, our Al’s Toolsdemo store has a 14.4 Volt 1/2 inch Adjustable Clutch Cordless Hammer Drill on sale for $195.00.  I could put a photo of it on my web site with the above description and OrderAnywhere would give me the HTML code to produce the Add to Cart and/or View Cart buttons as I’ve done below:

Comes With or Without Extra Battery



Quantity






 You could click on those buttons to add the product and view it in the Al’s Tools Shopping cart.

New in ShopSite v11 sp1, you can now have OrderAnywhere produce embedded HTML code, similar to what you do when putting YouTube code on a page or a photo slide show in your blog.  If I do this with the same product, I now get the following:


You’ll note that this method can automatically include the product image and depending on the template I selected, include the product description.  This is convenient, but of even more use is the fact that if I change the product’s price in my ShopSite store (or image or description), then it will automatically be reflected above!  This is because the HTML code is using something called an Iframe.  All of the product information is dynamically being displayed to the shopper in real-time.

If you tend to frequently update your products or use OrderAnywhere to place a product on multiple pages or sites, the embed/Iframe feature will be a great time saver.  The only significant trade-off for this functionality may be if you had a very busy site with multiple shoppers looking at the same product at the same time.  In that case, the product would have to be dynamically loaded every time, as opposed to the traditional static HTML rendering, which uses a web server’s very efficient caching mechanisms.  Caching stores previously viewed pages in memory on the web server so that if viewed again, it will be quickly retrieved from memory instead of from the much slower disk drive. Of course, if you are using a blog then your pages are already being dynamically served up.  But if static versus dynamic is an issue for you, then the traditional OrderAnywhere HTML option is still available.

 

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