Pinterest as Another E-commerce Channel

My wife will tell you that she is not a very technical person, nor is she someone who is up on all of the latest tech trends.  I’m the one that she comes to for advice on posting and tagging on Facebook.  She’ll question me on “what is this Twitter thing?”  If she needs an app for her phone, I’m the one to download it and set it up.  So imagine my surprise when I found out that she not only knew about Pinterest, but had an account on it!  Last week she followed a pin to a fabric site and added products to a cart.  She still needed me and my PayPal account to check out, but here was a rare sight– her purchasing online!

Pinterest is yet another social media site that has seen tremendous growth.  Currently, Pinterest appeals more to women.  It is great for sharing recipes, fashion trends, decorating ideas and so forth.  It does this by “pinning” to your Pinterest page a photo of, say, the finished dish for a recipe, thereby sharing it.  Pinterest is a highly visual site.

As of February, Pinterest had over 10 million users of which 80% were women!  Besides the “Other” category, the top visited categories on Pinterest include: Home Décor, Design, Art, Women’s Apparel, and Crafts.  Clearly, if you sell products in those categories or have merchandise that is aimed at female audiences, you should be on Pinterest.

To get your products pinned you need an engaging, high quality image.  Or, as I see some sites do, produce an infographic on some topic.  For example, here is an infographic on ShopSite (click to enlarge):

Since Pinterest is highly visual, some kind of image is key to getting them pinned by others.

Just as you can place HTML code on your pages for Facebook “Like” buttons or Twitter “Tweet” buttons, you can do the same for Pinterest buttons.  If you are using ShopSite v11 sp2, then from within ShopSite you can tell it to automatically put the “follow me on Pinterest” image on your pages and the “Pin it” button on your More Info (product) pages.  To enable these buttons, go to Merchandising > Social Media > Pinterest.  Once there, you’ll get the configuration screen (shown below) to select what you want.

Pinterest’s explosive growth has recently slowed.  But as indicated by my wife’s experience, it is another channel that may get your product in front of new customers.  So consider adding a Pinterest site to your Facebook, Google+, and Twitter ones.  We’ve followed our own advice and created one ourselves.

 

When to Require Proof that a Shopper is Human

Are we human or are we dancer?

My sign is vital, my hands are cold

And I’m on my knees looking for the answer

Are we human or are we dancer?

–        From the song “Human” by the Killers

You may not know what a CAPTCHA is or what the acronym stands for, but you’ve used it if you’ve ever had to view an image of some text and then type it into a form.  Usually, it is required before submitting a comment, sending a message, or registering for a site.  CAPTCHA is used to prove you are a human and not a program/robot (bot) trying to send spam or register malicious accounts to send or post spam.

Many people hate CAPTCHAs.  At best it is an annoyance and at worst it prevents legitimate users from accessing your site due to the increased complexity of deciphering the text in an image.  There are sites that tell you Why you should never use a CAPTCHA.  I, however, can think of at least one scenario where CAPTCHA is very useful.

Recently, we had a merchant report that his payment gateway was going to terminate his service unless he stopped inundating it with bad credit card submissions.  Apparently, a bot was constantly feeding credit cards to his checkout in hopes of finding one that worked.  CAPTCHA can prevent bots from submitting credit card numbers as in the example above.  However, CAPTCHA may also drive away your legitimate customers by distracting them from paying with images to decipher.

Fortunately, the ShopSite shopping cart allows the merchant to specify that a CAPTCHA is to be displayed only after a certain number of failed attempts.  In ShopSite, go to Commerce Setup, then Payment Setup.  At the bottom of the screen, enable the Human Validation feature and indicate the number of failures before the CAPTCHA is activated.  This allows legitimate “human” shoppers to have several attempts to input a valid credit card before CAPTCHA is displayed.

Unfortunately, there is no perfect solution for stopping all bots.  But in this case, CAPTCHA is a perfectly viable solution.

 

Protect Your Email Passwords

Recently I went on a cruise with my wife and her siblings and had a great time.  Near the end of the cruise, one of her sisters mentioned that their e-mail account had been hacked.  Being in the computer industry, this announcement caught my interest and I attempted to learn how this had happened.  Apparently, just before she left their hotel to board the ship, she checked her e-mail from a public computer.  Two days later, while in the middle of the cruise and not reachable via cell phone or e-mail, this message was sent from her account:

Subject:            I need your help
Hi,
   Sorry to disturb with this email but I’m out of the country in Madrid Spain and I found myself in a
situation which I really need to take care of now. Can I get a loan of $1000? I will explain better and
refund the money to you immediately I get back. Please email back as soon as you get this and please
keep this between us.
 Thanks,

Apparently, some keylogging spyware was on the hotel’s public computer, which then relayed the login info to another party.  They then logged in as her and immediately changed her password, then sent the above e-mail to all of her contacts.  Not only was someone now impersonating her and asking for money, but she was also locked out of her own e-mail account!

Those of us that are savvy would never use a public computer to log into any account with our regular password.  It is just too risky.  It would be like entering your PIN at an ATM machine while strangers looked over your shoulder!

With the proliferation of cellphones and personal tablet computers, you should only use your own devices to log on to any system.  The frustrating part of what happened to her was that she could have used the public computer if she had registered her mobile number with Hotmail.  Hotmail has a sign on option to text you a one-time password for use in precisely this kind of situation.  In fact, all major e-mail providers have security options that take advantage of cell phones.

I used to think that the e-mail accounts that I occasionally use did not need super secure passwords and alternate security mechanisms set up.  But that naïve thought was removed when it was pointed out that when you forget a password to, say, your backing account, you can click the link to send a temporary password to the e-mail account they have on file.  If that e-mail account is compromised, someone else can now get into other accounts.

And what is your backup for your e-mail account password?  Often it is sending the temporary password to yet another (less secure perhaps) e-mail account!  So take the few minutes it takes to set up your accounts with more security.  It is much better to do this than trying to recover a hacked account or your reputation.  And whether you are logging into e-mail, Facebook, or your ShopSite store, only do it from your own trusted devices.

Here are some links for best practices for some of the major accounts that people use:

Hotmail: http://maketecheasier.com/4-best-practices-to-secure-your-hotmail-account/2011/06/07

Gmail: http://nakedsecurity.sophos.com/2011/06/02/how-to-stop-your-gmail-account-being-hacked/

Yahoo: http://www.ymailblog.com/blog/2011/12/yahoo-introduces-stronger-user-authentication-%E2%80%93-second-sign-in-verification/

Facebook: http://www.itworld.com/it-managementstrategy/239973/how-keep-your-facebook-account-being-hacked-really

As for my sister-in-law, I don’t believe that any of her contacts fell for the scam since 1) anyone that knew about the vacation knew she was going to Cozumel, Mexico (not Madrid, Spain) and 2) this same thing had previously happened with her Facebook account!  Yes, she previously had another account hacked, and one of her relatives did attempt to send money to those posing as her.  Luckily, they were able to cancel the fund transfer before it was too late.

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