Top eCommerce Posts for February 2013

Here are some of the better posts for February:

How to Make a Landing Page That C.O.N.V.E.R.T.S. – KISSmetrics
If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

A mobile commerce site over-achieves for an underwear retailer – Internet Retailer
 “It was so easy it’s almost laughable,” she says. “I went into our cart and clicked the Enable Mobile box, then I uploaded the page templates, and that was it. The mobile site links directly with every other system in the platform. Mobile orders come in just like any other order we receive. And if I want to change the navigation buttons, for example, I just open up the cart, change the text and hit Save. It’s ridiculously easy.”

5 Content Ideas For Local Businesses On Facebook – JonLoomer.com
What do you sell? What is special about your product? Whether it’s a bag of porridge or a folio edition of Lord Of The Rings, you have the opportunity to make your Facebook page your shop window. Show off your latest stock and entice your customers in with photographs.

11 Ways to Bring More Visitors to Your Ecommerce Website -LexiConn
Shoppers love to read reviews. Make sure you offer them on your site for your products.

Top eCommerce Posts for January 2013

Here are some of the better posts for January:

SEO Fail! 10 Most Commonly Overused Website Techniques – Search Engine Watch
I love this quote: ‘someone from a Fortune 100 came up to me to ask me why the landing page they just launched was not working. After all, it was so cool! They used HTML5/CSS3, vertical scroll, how could people not love it!  ”Easy,” I told him. “Because people don’t care about your cool. They just want to the information and an easy way to buy if they are interested. If you do that, your page will convert.”  He then showed me a page that was converting and they could not figure out why, nothing flashy, some nice graphics, good information and a clear buy button. ‘

A Simple Approach to Effectively Use Twitter -Constant Contact
Imagine walking around the party listening in on everyone’s conversations. At first it’d seem pretty noisy until you zeroed in on a conversation you found interesting. Then you’d introduce yourself and join in. Once that conversation fizzles, you’d move on to the next. That’s what it’s like on Twitter.

83% of online shoppers need support to complete a purchase: stats – Econsultancy
According to the survey, the key reasons for abandoning online purchases are unexpected delivery costs (70%) and lack of information about the product, service or delivery (56%). These are key pieces of information, yet some sites seem to hide these from customers.

1,000 Reasons to Love ShopSite for Ecommerce – Lexiconn
We helped one of our ecommerce clients get 1,000 orders in just under two hours. They were on Good Morning America (GMA), and it was a success.

Top eCommerce Posts for December 2012

Here are some of the better posts for December:

Stores Seeking Shoppers Find E-Mail Outdraws Facebook – Bloomberg
“e-mail provided $39.40 in sales per dollar of advertising this year, followed by $22.38 through Web search, $19.71 from Internet display ads and $12.90 from social networks, according to the Direct Marketing Association.”

How To Create Killer Product Pages – Get Elastic
And Free Shipping again remains a key reason for shoppers to purchase at a particular site.

7 Critical SEO Errors of E-commerce Websites – KISSmetrics
Good review of the straight forward things to improve SEO for your products.

Black Friday and Cyber Monday 2012 Stats for the Small Online Merchant – LexiConn
Insightful analysis of how the smaller merchant did this holiday season.

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