Top 5 eCommerce Posts for May

Google rolling out e-commerce customer service ratings – Silicon Valley Business Journal
Starting soon, Google users will be able to rank smaller online retailers by shipping speed, email response times and more.

Three ideas that convert better than a standard carousel – Econsultancy
The conclusion, which all three of us share, is that unadulterated carousels are bad for business!

Using Twitter Hashtags for Ecommerce Marketing – Practical eCommerce
This article outlines 10 ways merchants can use hashtags, along with guidelines for their use.

FOUR PRICING PRINCIPLES TO NEVER FORGET – Intercom 
Geared more for software products or services but still contains useful information

ShopSite Tip – Consistent Image Resizing – Lexiconn
Sometimes a couple of products have images which are huge compared to their neighboring products.  Why are they so large?  It’s usually caused by the image resize settings.

 

 

Top 5 eCommerce Posts for April

The 10 Most Clickable Twitter Headlines – Mediabistro
Tests have shown that you can increase your conversion rate on a link by 73% when you write a compelling headline.

Pick Your Battles – The Wall Street Journal
Think a rival is taking anonymous swipes at you online? Follow these steps.

Two SEO Checks You Must Do Now – Lexiconn
Ever wonder how easy it is to lose your ranking in Google and Bing? Unfortunately,  a few of our clients found out how easy it was to lose ranking last week.

And in case you missed the latest ShopSite news, here’s a couple of announcements:

Avalara and ShopSite Partner on Sales Tax Integration – Avalara

ShopSite is now available on hosts that use the Softaculous Auto Installer – Softaculous

 

Top eCommerce Posts for March

Here are some of the better posts for March.

7 YouTube Tips For Your Small Business -Business 2 Community
Educate your consumers, create how-to videos tutorials; educate them on your current industry trends and show them the benefits of using your products and services. If you are a golf coach, show people simple swinging techniques on YouTube; if you are a website designer, teach people how to create a quality website and so on.

The Easiest Way to Increase Conversion by 20% – Get Elastic
According to data from PowerReviews, increasing a product’s review count from 0 to 1 increases conversion by 20%.

ShopSite Merchant Proves Mobile Commerce is Only Getting Bigger – LexiConn
All they did to cater to the ever-increasing mobile customer is enable ShopSite’s built-in mobile commerce support. A few clicks, some configuration of categories, links, navigation, search, and their site was optimized for mobile viewing.

Better For Visitors. Better For Search Engines -Lauren Hills Design
Your pages should be structured in a way similar to a written out paper (yes, we are using some of those skills from English class).  Place the title of your page in a heading tag <h1>Title here</h1>.  Subtitles should be in <h2>, <h3>, <h4>, etc, tags respectively. Headings should not have “Description” as a title, but should incorporate keywords for that page such as “Sock Materials.”

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