Why and How to Use Instagram for Advertising – Web Marketing Today
Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a bigger, more diverse audience.

A Beginner’s Guide to Google Analytics – Constant Contact
One of the best tools for answering these questions and tracking the effectiveness of your website is Google Analytics.

Why Small Businesses Are Getting LinkedIn Wrong – The Wall Street Journal
I see small businesses making mistakes on LinkedIn because they are patterning their strategies after approaches that work for larger companies with huge budgets

6 Content Marketing Tactics for Ecommerce Merchants – Practical Ecommerce
this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

4 Content Ideas to Improve Local SEO – Web Marketing Today
Local SEO isn’t just about optimizing your business website any longer. It’s about maintaining a healthy presence online within the community and engaging with your customers and prospects through your site and on social media.

Changes to Google Plus: What You Need to Know – Web Marketing Today
The updated Google Plus certainly makes for a more pleasant user experience, but I wouldn’t prioritize this platform over any other

Why you need good content and how to get it fast! – AlisteMarketing 
Strong content is key to success in online media. But sometimes identifying the types of content that will drive traffic can be difficult

PCI Council pushes back TLS 1.0 End of Life Date to June 2018 – Lexiconn
In our opinion (and those of many others), having TLS 1.0 enabled on your website is not a risk to you or your customers.

Dealing with ShopSite Date Formats in Custom Reports – Lexiconn
Another source of information is registered customers. A question that comes up for both of these is how to deal with the date information provided by ShopSite.

Black Friday, Cyber Monday lose some luster – Silicon Valley News
For holiday shopping this year, it will be a plough horse moving slowly but steadily, rather than a flying reindeer.

15 Last-Minute Holiday Email Ideas to End 2015 with a Bang – Constant Contact
Whether you sell products to customers, offer services to other businesses, or run a nonprofit organization — there are plenty of last-minute emails you can send out before the end of the year.

Using the New Twitter Polls for Ecommerce – Practical Ecommerce
Twitter polls allow you to ask quick questions of your audience members, who can answer anonymously within 24 hours of the poll being tweeted

ShopSite Version 12 SP2 – Product List Changes – Lexiconn
Since the release of ShopSite version 12 SP2 the most surprising update for many customers has been been the new List of Products screen

How to Increase Your Holiday Sales Using Coupons – ShopSite, Inc.
The first, and probably easiest, is to provide a coupon code that works with all of your holiday-related products