Top 5 eCommerce Posts for April

Use a Blog to Build Loyalty, Increase Conversions – Practical Ecommerce
Blogging is a prime way to not only sell products shoppers are researching, but also to promote additional or alternative goods.

8 Old School SEO Practices That Are No Longer Effective – Moz
Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy

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Will Your Orders Stop on May 31, 2016? – ShopSite, Inc.
Originally, UPS said they will require a more secure protocol (TLS 1.2) to get rate quotes by the end of May 2016, now they are pushing that back to a yet to be determined date. June 17 is when PayPal plans to require TLS 1.2 for submitting payment information.

How to Create Customer Connections Through Storytelling – Constant Contact, Inc
you also have one thing that’s uniquely yours, which will always set you apart from your competition. It will never be eclipsed by a competitor, and you will never stop being the world’s foremost expert on it: Your own small business story

Is 64-bit ShopSite Twice As Good As 32-bit? – ShopSite, Inc.
ShopSite recently released a 64-bit version of it’s eCommerce software. Previous versions were all 32-bit, so this version should be twice as good, shouldn’t it?

Is 64-bit ShopSite Twice As Good As 32-bit?

ShopSite recently released a 64-bit version of it’s eCommerce software.  Previous versions were all 32-bit, so this version should be twice as good, shouldn’t it?  After all, the personal computer industry has progressed from the original 8-bit computers to 16-bit, then to 32-bit, and now to 64-bit.  And hasn’t each generation of computers been progressively faster?  The answer is, of course, that the overall systems and programs have gotten faster and the size of the data they can manipulate has likewise gotten larger.  Probably the biggest benefit to current 64-bit computers and servers is the ability to have a much larger size of memory for use by the operating system and programs.

x64-butToday, the vast majority of 32-bit ShopSite installations are running on 64-bit servers where the operating system can run faster and have more memory to work with. And while it is true that 64-bit programs should also be quicker, the biggest benefit for 64-bit ShopSite is that it’s databases are no longer limited to approximately 2 GB of storage.  ShopSite has several SQL databases that it uses.  The largest is typically the one that stores page, product, and order information.  Since images are not stored in these databases, just text, they can easily hold tens of thousands of products, and a merchant would rarely encounter the 2 GB limit.  For busy sites, however, that keep all their orders over the years and/or have tens of thousands of products, they can reach this limit.  So for these merchants it is a no brainer to upgrade to the 64-bit version.

What Is The Current Size Of Your Database?

It is easy to check if your store is approaching the limit.  From the Utilities menu, click on Database and you can see the current size of each database in bytes

shopsite-db-size

In the example above, the main database is only 318,464 bytes which is way below the limit of 2,000,000,000 bytes.

One other benefit to the 64-bit version of ShopSite is that for the 32-bit version to run on a 64-bit operating system, that server has to have some 32-bit compatibility libraries (programs) installed.  Most hosting companies either already have these libraries installed or have no problem installing them.  But there are some that, for whatever reason, don’t want to take the time to install them or lack the technical ability to do so.

What Version Are You Running?

To see if the version of ShopSite you are running is 64-bit, you merely need to look at the bottom left corner of the merchant interface where you’ll see the words 64-bit

64-bit-footer

Upgrading to the 64-bit version is no different than upgrading an older 32-bit version to a newer version.  ShopSite always strives to make the upgrades easy and backwards compatible.  The same is true for the 64-bit version.  As long as you are running on a 64-bit server, ShopSite will upgrade your 32-bit version in literally just a few minutes for most sites.

For the vast majority of merchants, the 32-bit flavor of ShopSite has more than enough power and storage for their store.  But if you need more than that, the 64-bit version is now available for Linux servers.

Will Your Orders Stop on May 31, 2016?

Originally, UPS said they will require a more secure protocol (TLS 1.2) to get rate quotes by the end of May 2016, now they are pushing that back to December 31, 2017.  June 17* is when PayPal plans to require TLS 1.2 for submitting payment information. Other vendors have announced their intentions to require the newer protocol. What is going on?

In April of 2015 the PCI Security council said that the secure protocol (TLS 1.0) used by most shopping cart vendors and others to communicate with payment gateways, shippers, and other vendors was not as secure as desired. They then declared that by June of 2016 a newer protocol (TLS 1.1 or 1.2) must be used. The Payment Card Industry (PCI) council is sponsored by Visa and the other credit card companies and sets the standards that payment gateway vendors like PayPal and Authorize.Net must adhere to, so what they say carries a lot of weight. Likewise, others like UPS also took notice and made plans to also phase out support for TLS 1.0. When stopping support for TLS 1.0, most vendors are skipping TLS 1.1 and only supporting TLS 1.2.

End of Life for TLS 1.0

End of Life for TLS 1.0

Date Pushed Back

With the date set for end of June 2016 by PCI, a number of vendors began setting their dates for switching over around the same time frame or a little earlier. At the same time, many companies and vendors no doubt pointed out to PCI that this was not much time to implement the changes. And, while TLS 1.1 and 1.2 were even more secure than 1.0 was, they also probably questioned if there really is a significant risk that requires switching so soon. So last December, PCI came out with a new date of June of 2018 to make the change! Despite the change in dates, some vendors (like PayPal) have indicated they are sticking with their June 17, 2016 date*.

Originally, UPS was to be the first major vendor to force support for TLS 1.2, followed by PayPal a few weeks later.  Now, it looks like PayPal will be the first in June of 2017.  As far as ShopSite goes, version 12 service pack 2 (v12.2.4) is the first release to support TLS 1.1 and 1.2. Also note that besides running a version of ShopSite that supports TLS 1.2, some services may also require that your secure web server (https://) be up to date with the latest SSL certificates. Certainly for some users to shop at your site there will be browsers that require newer certs, and possibly protocols. The Qualys site is a good place to input your domain name and get back test results.

Your Version

To see what version of ShopSite you are running, log in to ShopSite and look at the footer. If you see “12 sp2 r4” or greater, you are good to go. Note that the r4 (release 4) is important.  That was the last update to sp2 (service pack 2) and it is the sp2 version that has the support for TLS 1.1 and 1.2.  Since then, sp3  has been released so if you have that version (v12 sp3) you are good.  Here’s what it looks like in version 12 at the bottom lower left of the screen.

Security is a pain. We may question why some vendors will force the switch to TLS 1.2 this year, while others will wait until 2018. But just like anti-virus software and operating system updates, the safest bet is to be up to date on the latest software releases.

 


Blog updated 4/19/16 to reflect UPS has moved their switch over date back


* Also note that as of 5/6/2016 PayPal has also pushed their switch over date to June 30, 2017.

 

 

 

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