Key Points in Creating a Marketing Plan for Startups – Growth Hackers
A crafted plan sets objectives, pinpoints the right audience, and manages resources efficiently, guaranteeing that your startup doesn’t blend in but shines as a distinctive brand.

How to Market Sustainable Products – Harvard Business Review
Social and environmental benefits have less impact on customers’ decisions than basic product attributes do.

How to Navigate Your Fear of Failure – Inc.
Aspiring entrepreneurs know failure is a potential result of starting a company.