Key Points in Creating a Marketing Plan for Startups – Growth Hackers
A crafted plan sets objectives, pinpoints the right audience, and manages resources efficiently, guaranteeing that your startup doesn’t blend in but shines as a distinctive brand.

How to Market Sustainable Products – Harvard Business Review
Social and environmental benefits have less impact on customers’ decisions than basic product attributes do.

How to Navigate Your Fear of Failure – Inc.
Aspiring entrepreneurs know failure is a potential result of starting a company.

What ‘Buy Now, Pay Later’ Could Be Costing You – Inc.
The data firm Adobe Analytics predicts shoppers will spend 11.4 percent more this holiday season using buy now, pay later than they did a year ago.

SEO Content Writing – How and Why to Develop an Effective Strategy – Growth Hackers
SEO content is one of the best ways to promote your site and attract customers. However, sometimes there are situations when the result does not meet expectations.

Hybrid Workers Were Put to the Test Against Fully In-Office Employees — Here’s Who Came Out On Top – Entrepreneur
A new study published in the scientific journal Nature found that hybrid work may actually have a slight advantage over in-person work — and drive positive, measurable outcomes.

Can Startups Thrive in an Age of AI? – Harvard Business Review
AI is now dominated by vast companies like Microsoft, Google, Meta, and Nvidia. That doesn’t mean startups are dead, however.

How to Create, Optimize, and Rank New Business Listings – Growth Hackers
Creating and optimizing new business listings is crucial for gaining online visibility and ranking higher in local search results.

If You Run Meetings and You’re Not Doing These 3 Things, You’re Wasting Your Time—and Everybody Else’s, Too – Inc.
We interviewed a number of highly effective managers and meeting facilitators to learn more about how they used meetings to get work done.