Top 5 eCommerce Posts for October

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21 Ways to Keep Blog Readers Coming Back for More – Boom Social
Getting a steady stream of visitors to your blog can be a challenge, but there are some strategies you can use to attract visitors to your blog, get them to stay on your site longer, and then get them coming back again and again!

 

 

Entrepreneur Shares Business, Marketing Lessons Learned – Web Marketing Today
“My primary takeaway is the importance of creating healthy and meaningful relationships with business partners,”

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Facebook tips for increasing visibility of link posts – Nicky Kriel
You may have noticed that the number of people who see your Facebook Page Posts has declined.  Facebook has definitely moved into a “Pay to Play” model and it is now estimated that your posts on your Page will only reach 6% of people who have Liked your Page.

 

Creating Your Own Reports from ShopSite Orders – Lexiconn
While ShopSite comes with an easy to use, built-in reporting system; sometimes you need a more detailed or specific report.

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New ShopSite Release – v12 service pack 2 – ShopSite, Inc.
With ShopSite supporting TLS v1.2 you should not have any problems when your payment gateway, shipper or tax vendor make the switch on their servers.

New ShopSite Release – v12 service pack 2

We’ve put out a new release – v12 sp2 (service pack 2).  Let’s briefly discuss some of the new features.

TLS V1.2 – You may have no idea what this means but it is an important protocol for securely communicating between programs and servers.  Earlier versions of TLS are no longer considered secure enough so the Payment Card Industry (PCI) counsel has set June of 2018* as the date that all servers and applications processing credit card data need to be using TLS v1.2.  In fact, many vendors are making the switch before that date.  With ShopSite supporting v1.2 you should not have any problems when your payment gateway, shipper or tax vendor make the switch on their servers.  Note that full support of TLS 1.2 is in release 4 of service pack 2 (i.e. v12 sp2 r4.)

New Merchant Product Search – I don’t know if the product search that the merchant uses has ever been modified, so it was due for a makeover.  While making it more powerful, we’ve also made it easier to use for sites with just a few products.  You now have a choice between the grid view that is familiar to the store setup wizard:

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and between the powerful list view:

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So the product search can be tweaked for a store with a small number of products or one with thousands.

Add to Cart pop-up – Another new feature is the Add to Cart Pop-up (or lightbox or Ajax JavaScript display.)  When a shopper adds a product to the cart  a message pops up showing that it was added and displaying the new cart total; outside of the pop-up the page is shaded. The shopper can either proceed to checkout or continue shopping on the same page.

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This is an optional setting so if you want it to work as it always did where the shopper was taken directly to the cart you can still do so.  This option is probably better for stores where shoppers typically add more than one product to their cart.  This way they are not going to the cart with each new product and taking a little longer for each screen refresh.

More Features – There are a number of other new features.  Including:

  • Automatic one-time use coupons for use in Abandoned Cart emails
  • Addition of GTIN product field to Advanced Order Options for Google Feed
  • Option to use a configured ShopSite shipping method to calculate shipping if no real-time rates are returned.
  • New “Habit theme” works with Bootstrap CSS, JQuery, and other components and elements from the open source project

I’ll be covering some of these in more detail in future posts.

 


* The original PCI date to be compliant was June 2016.  It has now been pushed back to June 2018.

Top 5 eCommerce Posts for September

7 Quick Changes to Boost Ecommerce Conversions – Practical Ecommerce
Years of experience and data tell us, however, that there are some common themes when it comes to inspiring visitors to click that call to action

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Why Blog? The Benefits of Blogging for Business and Marketing – HubSpot
If you’re trying to explain one of the core tenets of inbound — business blogging — to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post.

 

The Importance Of Choosing The Right Web Host – Nextopia
Failure to consider the importance of your hosting provider can be a recipe for disaster, as your web host plays a pivotal role in your site’s success.

7 Ways to Get Yelp Reviews (without Violating Its Policy) – Web Marketing Today
Yelp is possibly the most restrictive of all the business directories and review sites when it comes to asking for customer reviews

Softaculous app installer used by many hosts now supports the latest ShopSite release. – Softaculous Now supporting ShopSite v12 sp1.

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