The Most Important Ingredient in Business Success – Inc.
Unless potential customers or clients trust you and your brand, you’ll have no chance to gain their business, let alone their loyalty. But trust must be earned and cultivated. Here are four ways you can do that.

Most Small-Business Owners Buy These 5 Digital Marketing Myths – Entrepreneur
It’s important to understand fact and fiction when it comes to digital marketing.

How Being Busy Makes You Unproductive – Forbes
Being busy has somehow become a badge of honor. The prevailing notion is that if you aren’t super busy, you aren’t important or hard working. The truth is, busyness makes you less productive.

How to Maximize Your Content Exposure on LinkedIn – Social Media Examiner
With a few tweaks to what you post on LinkedIn, you can build brand awareness, generate leads, and drive more revenue.

PCI, TLS 1.2, and the Upcoming Deadlines for Ecommerce Stores – Lexiconn
This could lead to ecommerce stores not being able to accept payments, and/or provide real-time shipping rates.

The 6 Biggest Mistakes to Avoid When Building a Brand – Entrepreneur
You can assume that most of your competitors are going to be customer oriented. So what happens in the marketplace? Everyone winds up with a similar product.

6 Tips to Improve Product Descriptions – Practical Ecommerce
Images and video help sell products. Textual content, though, is of the utmost importance

THE ULTIMATE CHEAT SHEET FOR FORMATTING SOCIAL MEDIA IMAGES – Ignite Social Media
that’s why we created a handy cheat sheet to remember the correct sizes for Facebook, Twitter, Instagram, and Pinterest posts.

5 Simple Strategies To Improve Your Blog’s Search Rankings – Search Engine Land
you can’t implement a short-term approach to build a long-term source of organic traffic.

What’s in a name – Naming conventions for file names, products, and more – Lexiconn
when it comes to computers, the make up of a name can have great meaning and power

Why and How to Use Instagram for Advertising – Web Marketing Today
Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a bigger, more diverse audience.

A Beginner’s Guide to Google Analytics – Constant Contact
One of the best tools for answering these questions and tracking the effectiveness of your website is Google Analytics.

Why Small Businesses Are Getting LinkedIn Wrong – The Wall Street Journal
I see small businesses making mistakes on LinkedIn because they are patterning their strategies after approaches that work for larger companies with huge budgets

6 Content Marketing Tactics for Ecommerce Merchants – Practical Ecommerce
this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

4 Content Ideas to Improve Local SEO – Web Marketing Today
Local SEO isn’t just about optimizing your business website any longer. It’s about maintaining a healthy presence online within the community and engaging with your customers and prospects through your site and on social media.