Most merchants do not have the size and resources of Amazon or a phone company. That being said, whatever you promote and announce, you should deliver. And, because you are a small business, you can deliver that “personal touch” that larger companies cannot.
Last week, I wrote about Male Versus Female Shopping Styles and came away with the conclusion that both genders want deals. As I was thinking about the research that indicated that women are gatherers and like to browse, I wondered what effect, if any, such information would have regarding online selling. I did some more […]
Apparently, my family was falling into gender roles where women walk into a store and scan while men look for a specific aisle.
