# Digital Coupons

ShopSite digital coupons allow a merchant to provide discounts to entice new shoppers and reward loyal shoppers. You can send coupon links in e-mail advertisements and can offer discounts like "10% Off", "Save $5 on your order", or even "Free Shipping!". Coupons can be linked to individual products, or to everything the shopper buys, and can even be assigned to specific registered customer groups.

Learn more about configuring your store for coupons in the online Coupons help.